SEO Review: Home Improvement BuildDirect.com

SEO Review: Home Improvement BuildDirect.com

This article started off as an internal email to my marketing team but thought I’d share it with you. Have you heard the book called Scaling Up by Verne Harnish? Fantastic book by the way. I was quite surprised when Verne had dedicated a section to Search Engine...
LinkedIn: Lead Generation Secrets

LinkedIn: Lead Generation Secrets

LinkedIn: Lead Generation Secrets Are you excited about bypass gatekeepers and connect you directly with the decision maker with LinkedIn? LinkedIn is #1 network to growing number of professionals, currently sitting at 500 million users as of April this year. LinkedIn...
AdWords’ Role in Inbound Marketing

AdWords’ Role in Inbound Marketing

There is debate over what part PPC has to play in an inbound marketing strategy. It tends to get mixed in with outbound marketing but PPC advertising, specifically AdWords, is not only an effective method of promoting your business but fits well into what inbound...
SEO Strategy Guide for 2017/18

SEO Strategy Guide for 2017/18

SEO can be overwhelming at the best of times! There is a lot to consider in an SEO strategy. I’ll discuss the big-picture of search trends, the google algorithm, as well the goals of your business. This short piece will outline the five simple steps that should shape...
How to Create a Facebook Business Page

How to Create a Facebook Business Page

Facebook has over 1.65+ billion users worldwide. Did you know that social media engagement improves search engine rankings? Facebook is the most used social media platform – are you leveraging its power to generate leads? Having a Facebook page for your business is...
The 5 Best Social Media Campaign Ideas [with examples]

The 5 Best Social Media Campaign Ideas [with examples]

Did you know that a whopping 84% of B2B marketers use social media? Are you behind the bandwagon or using social media marketing to generate leads? The biggest problem we regularly notice is the strategy behind the social media lacks, not the channel itself. Today...
The 8 Most Important Benefits of Content Marketing

The 8 Most Important Benefits of Content Marketing

You have probably heard the saying “content marketing is king”. In many cases, content is the pillar to all digital marketing activities. Today, I will discuss the most important benefits of content marketing. Content marketing is growing and MUST be a part of you...