The most common question I get is “Adam, what would you recommend for a CRM marketing software”. For those who are not familiar with what CRM stands for it is “customer relationship management”. A CRM is a system to manage prospect or client...
You can invest in both advertising on Google AdWords and SEO for organic traffic, but depending on your industry or goals, one could deliver better ROI than the other. I have been marketing for over 10 years and a general rule of thumb is to advertise to specific...
Your website design can impact your SEO results! Google rewards user friendly websites, so web design is an important factor to SEO. When designing your SEO-friendly website, it requires careful planning and a clearstrategy. SEO is about matching the searchers intent...
Do you think SEO is black magic? The simple answer is SEO works. Google doesn’t just draw a bunch of websites from their database. Today, I am going to simplify the SEO formula. An SEO company will work on increasing your rankings by improving the following:...
This article started off as an internal email to my marketing team but thought I’d share it with you. Have you heard the book called Scaling Up by Verne Harnish? Fantastic book by the way. I was quite surprised when Verne had dedicated a section to Search Engine...
LinkedIn: Lead Generation Secrets Are you excited about bypass gatekeepers and connect you directly with the decision maker with LinkedIn? LinkedIn is #1 network to growing number of professionals, currently sitting at 500 million users as of April this year. LinkedIn...
Is there anything more frustrating than not having enough new patients coming through the door? Fortunately for you, I’ll share these marketing strategies, which has helped a healthcare practice double their sales. Six months ago, a healthcare practice came to me with...
There is debate over what part PPC has to play in an inbound marketing strategy. It tends to get mixed in with outbound marketing but PPC advertising, specifically AdWords, is not only an effective method of promoting your business but fits well into what inbound...
SEO can be overwhelming at the best of times! There is a lot to consider in an SEO strategy. I’ll discuss the big-picture of search trends, the google algorithm, as well the goals of your business. This short piece will outline the five simple steps that should shape...
Facebook has over 1.65+ billion users worldwide. Did you know that social media engagement improves search engine rankings? Facebook is the most used social media platform – are you leveraging its power to generate leads? Having a Facebook page for your business is...
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