Facebook Ads Perth
We generate leads & sales
Get more than just shares and likes. Gain attention and connect with your customers using Facebook Ads.
Limited spots per month
Learn how to 10x leads
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Free Facebook Audit
We’ll provide an in-depth audit of your social media advertising. Discover how to grow your business using social platforms.
We’ll define your online audience then create engaging ads that target the right audience. Advertising with pinpoint accuracy.
Discover the power of sponsored content. We’ll help you tap into a ready-built market that will see your leads skyrocket.
We’ll help you find your buying audience where they live online. Don’t miss out on your share of the people shopping via social.
#1 Perth Facebook Ads agency that delivers
We create targeted Facebook Ad strategies that generate leads and sales for your business.
- Lower Cost Per Lead (CPL)
- More Leads & Sales (Conversions)
“Taken my brand to the number one spot on the web. I was so impressed I gave them another one.”
Six reasons why you should work with inbound
… our Facebook advertising will help you reach your customers ready to buy
No lock-in contracts
… no long-term contracts, just results. You can walk away when you want
… we focus on the Facebook Adverts that will deliver more leads, customers and sales
… you’ll have access to a team of Facebook Ad specialists working to grow your business
… you’ll receive regular reports on Facebook ad data that matters most
… we’ll return your money if you’re not getting the results you were promised
We help businesses grow
How we create powerful Facebook Ads
We design proven Facebook Ads that generate results
Generate results with a proven Facebook Ad strategy that has helped top-performing Perth businesses succeed.
Facebook Ad Audit
“Inbound specialise in creating a steady flow of targeted qualified leads to your business.”
We design ads that gain attention & results
Grab the attention of your target audience with professional Facebook Advertising that generates leads and sales.
“The team at Inbound have been brilliant from digital marketing.”
We target the right audience
Target the right customers with our advanced targeting techniques that will deliver lower cost per leads (CPL).
“Our lead generation has increased with inbound.”
We measure with transparent reports
We measure important Facebook Ad metrics, not likes, shares and comments.
We optimise Facebook Ad campains
Each Facebook Ad campaign has a marketing objective. We will measure your results based on industry benchmarks and previous performance to ensure you have high-performing Facebook Ads.
“The work and effort they have put in has resulted in a large increase in the number of leads for my business.”
Lead ROI System™ Calculator
Find out how much our ‘Lead ROI System™’ can grow your business.
“ Better Facebook Ads with Inbound
Since 2007, we’ve been creating social media strategies that connect and engage with people
An effective campaign must start with a custom Facebook Ad strategy that will grab the attention of your target audience and convert them into customers.
Industries we help grow
Facebook Ad Guide
Facebook Ad Types
With over 1.9 billion daily Facebook users in 2021, Facebook Ads is a powerful advertising platform for businesses.
Over 160 million businesses leverage the social media network to reach their target audience. Both B2B and B2C businesses use Facebook ads to drive traffic, leads and sales. However, the strategy will differ depending on your business.
What are the types of Facebook ads?
There are four types of Facebook ads to help people discover your brand:
Image ads contain a single image representing your product, service or brand. This ad format is the most common ad type because it works for most applications. All you need is a high-quality image with the correct aspect ratio, and you can easily create a Facebook image ad.
- Create multiple image ratios for different placements (1.91:1 to 1:1).
- Use high-quality images that are aesthetically pleasing and eye-catching.
- Keep your message loud and clear within the image.
Facebook video ads use a single video to market your product or services. Videos are one of the most commonly consumed content types across multiple audiences. Creating a video for your business could be your best option to connect and engage with your target audience.
- Create both short (15 seconds) and long (1+ minute) videos for different placements.
- Make the first 3 seconds of the footage highly eye-catching to grab their attention.
- Make the video entertaining or educational to keep views watching to the end.
Carousel ads allow viewers to scroll through multiple cards (images or videos) within a single grid. Each card can have different links, headlines, and descriptions. Carousel ads are excellent for displaying a wide range of products/services.
- Tell a story or demonstrate features or unique selling positions of your offering.
- Display top performing cards at the start of the sequence to hook your audience.
- Link Carousel ads to dedicated landing pages to maximise conversions.
Collection ads offer users a window shopping experience to view multiple products without scrolling on the screen like they had to do with the carousel ads. It is an advanced version of the carousel ads. Collection ads are highly customisable, full screen, and perfect for displaying multiple products together.
- Allow Facebook’s algorithm to decide which products to display to each user.
- Add a variety of products for Facebook to choose from dynamically.
- Choose eye-catching images to grab attention from the scrolling audience.
Facebook Ad Set Up
Below we have outlined the complete set up process:
Step 1: Select an objective
There are three options available based on your goal:
Awareness – Reach an audience
Brand Awareness: Gain attention to your business
Reach: Expose your brand to a broader audience
Consideration – Generate action
Traffic: Drive traffic to any web page or application
Engagement: Increase the post engagement (likes, shares and comments)
App Installs: Encourage people to install your application
Video Views: Gain video views for selected videos
Lead Generation: Generate leads using Facebook forms
Messages: Connect with people using Facebook Messenger
Conversion – Drive results
Conversions: Generate leads on your website
Catalogue Sales: Drive sales using product catalogues
Store Traffic: Drive customers to local stores
Step 2: Select an audience
You can choose your audience through the following options:
Demographics – location, age, gender, etc.
Interests – what they have expressed interest in
Behaviours – how they behave online
Custom Sources – Facebook, website, customer lists, etc.
You will notice ‘Audience definition’ on the right-hand side, which indicates your audience size and insight into the potential ad reach.
Step 3: Choose placements & devices
There are two placement options:
- Automatic – they will decide where to show your ad based on your objective and goals
- Manual – you control where to show your ad:
- News Feed
- Video Feeds
- Right Column
- In-Stream Videos
- Search Results
We recommend starting with Automatic Placements until you have insights into the placement performance for each Facebook Ad.
Facebook will automatically place the ads to help you reach your chosen objective.
Alternatively, you can choose Manual Placements and select your ad placement preferences.
Step 4: Set your budget
You can set a lifetime or daily budget and schedule your ads by specifying a start and end date.
With particular objectives and bidding strategies, you can set up Ad scheduling, which allows you to run your ad at different times of the day.
Initially, we recommend scheduling ads for all hours of the day. Then optimise when you gain insights.
Step 5: Select an Ad Format
There are multiple ad formats to help businesses communicate effectively with their audience.
Ad format tyes:
Image – grab attention with high-quality photos
Video – engage people by watching a video
Carousel – showcase multiple images and videos
Slideshow – create video-like ads
Story – tell a story with engaging stories
Messenger – start a conversion with people.
Facebook Ad Metrics
Facebook ad is an essential social media platform for every business.
With the right Facebook advertising strategy, you can effectively see a visible difference in your advertising ROI.
Below are the most the main metrics to track:
- Cost Per Link Click
- Cost Per Lead
Note: Further down in our FAQ, we have outlined a full list of metrics to track.
Understanding the right metrics to track and what to expect will make a big difference in your Facebook Ad performance.
Frequently Asked Questions
What is a Facebook ad?
A Facebook Ad is a paid advertisement that helps businesses target specific audiences based on demographics, interests and user behaviours.
Businesses can reach a large audience, with 2.79+ billion people using Facebook, making it one of the most powerful advertising platforms.
Facebook provides advertising opportunities for both B2C and B2B businesses.
How much do Facebook Ads cost?
Facebook Ads provides you with control over your budget and bidding.
There is the option to be charged by impressions or link clicks.
What determines Facebook Ad Costs?
Below is a list of factors that impact Facebook ad costs:
- Ad Placements – Each Ad placement have a different impression and click costs
- Relevance Score – These three metrics determine your relevance score:
- Quality Ranking
- Engagement Rate Ranking
- Conversion Rate Ranking
- Bidding Strategy – Each bidding strategy has pros and cons, and you set the bidding caps to control your bids.
- Ad Schedules – Setting up Ad Schedules can reduce costs
- Audience – Targeting factors such as demographics, interests & behaviours will impact the cost depending on the competition
How to optimise Facebook Ads?
Below we have listed the most important metrics to measure:
- Reach – Amount of people reached
- Frequency – Average number of times each person has seen your ad
- Impressions – Total number of times your ad has been viewed
- CPM – Cost Per 1,000 Impressions
- ThruPlays – Number of times the video has been viewed to completion or 15-seconds
- Link Clicks – Number of people who have clicked on the destination link
- CPC (Link) – Cost Per Link click
- Conversions – Number of conversion actions completed
- CPL – Cost Per Lead
Each objective comes with different metrics to measure and optimise.
Schedule your free audit with Adam
Your Facebook Ad has a few seconds to grab their attention. Then you need to convert them into customers
By the end of your Facebook Ad analysis session, you will have a clear picture of what is holding you back from generating results on Facebook.
During your Facebook audit you will:
- Pinpoint how to structure your campaigns
- Understand why your Facebook Ads aren’t working
- Get actionable activities that will improve results