Facebook Ads Perth

With over 1.9 billion daily Facebook users in 2021, Facebook Ads is a powerful advertising platform for businesses.

Over 160 million businesses leverage the social media network to reach their target audience. Both B2B and B2C businesses use Facebook ads to drive traffic, leads and sales. However, the strategy will differ depending on your business.

What are the types of Facebook ads?

There are four types of Facebook ads to help people discover your brand:

Image ads

Image ads contain a single image representing your product, service or brand. This ad format is the most common ad type because it works for most applications. All you need is a high-quality image with the correct aspect ratio, and you can easily create a Facebook image ad.

Best practices:

• Create multiple image ratios for different placements (1.91:1 to 1:1).
• Use high-quality images that are aesthetically pleasing and eye-catching.
• Keep your message loud and clear within the image.

Video ads

Facebook video ads use a single video to market your product or services. Videos are one of the most commonly consumed content types across multiple audiences. Creating a video for your business could be your best option to connect and engage with your target audience.

Best practices:

• Create both short (15 seconds) and long (1+ minute) videos for different placements.
• Make the first 3 seconds of the footage highly eye-catching to grab their attention.
• Make the video entertaining or educational to keep views watching to the end.

Carousel Ads

Carousel ads allow viewers to scroll through multiple cards (images or videos) within a single grid. Each card can have different links, headlines, and descriptions. Carousel ads are excellent for displaying a wide range of products/services.

Best practices:

• Tell a story or demonstrate features or unique selling positions of your offering.
• Display top performing cards at the start of the sequence to hook your audience.
• Link Carousel ads to dedicated landing pages to maximise conversions.

Collection ads

Collection ads offer users a window shopping experience to view multiple products without scrolling on the screen like they had to do with the carousel ads. It is an advanced version of the carousel ads. Collection ads are highly customisable, full screen, and perfect for displaying multiple products together.

Best practices:

• Allow Facebook’s algorithm to decide which products to display to each user.
• Add a variety of products for Facebook to choose from dynamically.
• Choose eye-catching images to grab attention from the scrolling audience.

Below we have outlined the complete set up process:

Step 1: Select an objective

There are three options available based on your goal:

Awareness – Reach an audience

Brand Awareness: Gain attention to your business

Reach: Expose your brand to a broader audience

Consideration – Generate action

Traffic: Drive traffic to any web page or application

Engagement: Increase the post engagement (likes, shares and comments)

App Installs: Encourage people to install your application

Video Views: Gain video views for selected videos

Lead Generation: Generate leads using Facebook forms

Messages: Connect with people using Facebook Messenger

Conversion – Drive results

Conversions: Generate leads on your website

Catalogue Sales: Drive sales using product catalogues

Store Traffic: Drive customers to local stores

Step 2: Select an audience

You can choose your audience through the following options:

Demographics – location, age, gender, etc.

Interests – what they have expressed interest in

Behaviours – how they behave online

Custom Sources – Facebook, website, customer lists, etc.

You will notice ‘Audience definition’ on the right-hand side, which indicates your audience size and insight into the potential ad reach.

Step 3: Choose placements & devices

There are two placement options:

• Automatic – they will decide where to show your ad based on your objective and goals
• Manual – you control where to show your ad:
  • News Feed
  • Marketplace
  • Video Feeds
  • Right Column
  • Explore
  • Messenger
  • Stories
  • In-Stream Videos
  • Search Results
  • In-Articles
  • Apps

We recommend starting with Automatic Placements until you have insights into the placement performance for each Facebook Ad.

Facebook will automatically place the ads to help you reach your chosen objective.

Alternatively, you can choose Manual Placements and select your ad placement preferences.

Step 4: Set your budget

You can set a lifetime or daily budget and schedule your ads by specifying a start and end date.

With particular objectives and bidding strategies, you can set up Ad scheduling, which allows you to run your ad at different times of the day.

Initially, we recommend scheduling ads for all hours of the day. Then optimise when you gain insights.

Step 5: Select an Ad Format

There are multiple ad formats to help businesses communicate effectively with their audience.

Ad format tyes:

Image – grab attention with high-quality photos

Video – engage people by watching a video

Carousel – showcase multiple images and videos

Slideshow – create video-like ads

Story – tell a story with engaging stories

Messenger – start a conversion with people.

Facebook ad is an essential social media platform for every business.

With the right Facebook advertising strategy, you can effectively see a visible difference in your advertising ROI.

Below are the most the main metrics to track:

• Clicks
• Cost Per Link Click
• Leads
• Cost Per Lead

Note: Further down in our FAQ, we have outlined a full list of metrics to track.

Understanding the right metrics to track and what to expect will make a big difference in your Facebook Ad performance.