Google Ads Perth (AdWords)

Google Ads (previously Google AdWords) is the biggest search engine advertising platform with over 259 million unique visitors and 4.8 billion daily interactions each day.

Google Ads helps businesses target customers to drive traffic, generate new leads and make sales on various Google platforms.

Below is a comprehensive guide that will help you create, manage and monitor Google Ads for your business. Let’s get started.

Google Ads allows advertisers to generate traffic through various bidding strategies:

• Cost per click (CPC)
• Cost per thousand impressions (CPM)
• Cost per thousand viewable impressions (vCPM)
• Cost per view (CPV)

Google Ads works across multiple Google platforms, such as:

• Search
• Shopping
• Display
• Video

For each platform, you set a goal, create your ad, choose your audience and budget.

Google Ads uses an auction system and quality score to determine what ad to show. Quality Score measures your ad quality compared to your competitors.

Quality Score is calculated on three criteria:

• Click-Through Rate (CTR): Percentage of users who see your ad and click
• Ad Relevance: Relevance of your ad to your targeting options
• Landing Page Experience: Performance of your landing page such as time on site

Here is the step by step guide to set up a campaign:

Step 1: Define your campaign goal

Go to Google Ads to start a new campaign.

The first step is to select the relevant goal, which is based on your campaign objectives:

• Sales: Make eCommerce sales
• Leads: Generate leads online
• Website: Drive website traffic
• Brand Awareness and Reach: Gain exposure
• App Promotion: Increase app installs
• Local Store Visits: Drive foot traffic to your store

Once you choose the goal, Google Ads will suggest the best campaign type: Search, Display, Shopping, Video and Discovery.

Step 2: Select your targeting and budget

Depending on your campaign type, you will select your targeting and budget for your ads.

You can select targeting options such as location, language, and audiences, keywords, etc.

Step 3: Set up your AdGroups

An AdGroup is a group of ads that share a similar target audience.

For example, in Google Search, an AdGroup can target the following keywords:

• Google AdWords Perth
• … Specialists
• …. Company
• …. Expert

Add the relevant keywords or enter your website URL while Google will provide targeting ideas.

Step 4: Create your Google Ad

Create a compelling ad. Start with creating a headline and description.

During this stage, you can preview your Google Ads to see how it looks on different devices and platforms before you publish.

Step 5: Track with Google Analytics

Google Ads is not a set and forget advertising platform. You need to set up Google Analytics and link it with Google Ads.

Regularly check the performance of your ads based on metrics that define your goal, such as traffic, conversion, goals, views, impressions, etc.

For this, you need to set up Google Analytics on your website.

How to use Google Keyword Planner?

The Google Keyword Planner is a free tool that help businesses find relevant keywords to target.

Step 1: Go to Keyword Planner

Step 2: Discover new keywords

Start by entering keywords or website domains for keyword ideas and insights.

Step 3: Select relevant keywords

You will get a long list of relevant and similar keywords with data such as average monthly searches, competition, ad impression rate, top of page bid, etc.

#1: Avoid broad keyword terms

Start by choosing keywords that are highly relevant to your business. Once you have enough data to make decisions, you can add and remove keywords.

#2: Make sure your ads are relevant

Google Quality Score can make the difference between a successful and unsuccessful campaign. Make sure your headline and ad copy align with your keywords and targeting.

#3: Optimise your landing page

Another Quality Score factor is the landing page experience. Optimise your landing pages for the best user experience.

#4: Track the right metrics

Tracking your Google Ad metrics is critical. Linking with Google Analytics will make sure you measure the relevant metrics to ensure optimal Google Ad performance.