SEO is a hot topic for Perth businesses. Many have gone from having a website to needing a search engine optimisation (SEO) strategy.
Let’s talk SEO for a moment – rankings, on-site SEO, link building, local SEO, keyword research, crawling, analytics, reporting and algorithms.
That’s a lot of keywords 😋 and a lot of work. It’s no wonder so many businesses, big and small, employ an SEO agency.
In Perth, there is a large pool of SEO agencies. To help you narrow down your selection we’ve put together a guide on how to choose your Perth SEO agency.
What should your SEO Agency do?
Frequent SEO reporting
In SEO marketing, much of the crucial work happens behind the scenes. As a business owner, you won’t always see the internal machinery working but you will see the results. A good SEO agency should provide clients with frequent reports and projections.
It’s crucial to know what results are important. In terms of SEO, you’ll want to be looking at how well your organic traffic has performed (leads & sales). Buying your way to the top ranking through Google Ads is something anyone can do. Earning your way to the top organic ranking takes skill and hard work.
#SEO drives 1000%+ more traffic than organic social media.
SEO to outrank your competitors
When an SEO agency says they’ll get you to number one on Google – here’s the list of questions you need to hit back with:
- What keyword/s will I rank number one for?
- How many people are searching for that keyword per month?
- Is this ranking going to significantly improve my leads?
A better approach is to focus on outranking your competitors for keywords that actually matter. Ask your agency how they plan to improve your organic Google ranking and gain a bigger share of the market.
#46% of all searches on Google are for local businesses or services.
Have a fluid SEO strategy
SEO is an ever-evolving beast. Your SEO agency cannot afford to adopt a set and forget approach. What worked one week, may not work as well the next. SEO requires consistent website monitoring and content updates.
There are many on-page and off-page factors that influence your SEO performance. These include the type of content created, the speed of your website, the design of your website, plus a whole list of services behind the scenes. There is never a finish line with SEO. To maintain your Google ranking, you need to be constantly improving your website.
#92.96% of global traffic comes from Google search, Google Images, and Google Maps.
Paid vs Organic SEO
Here are some brutal statistics regarding Google’s paid vs organic search. 70 – 80% of search engine users choose organic search results and ignore the paid spots. That’s a big section of the market.
Here’s the big debate though. 75% of search engine users never venture past page one on Google.
So, if your SEO isn’t up to scratch and you’re lagging somewhere on page two or three on Google, you need to employ an agency with a strong SEO strategy.
#The number 1 organic listing on Google gets nearly 32% of all clicks.
SEO that’s focused on you
While it’s important that your SEO Agency ticks all the digital marketing boxes – you need to ensure they are focusing on what’s important to you. This is where employing a small to mid-size agency helps. Your SEO strategy needs to be tailored, not a cookie-cutter campaign. Whether your strategy revolves around leads, online sales or building awareness, make sure your agency is focusing on you and your goals.
Every Perth business should have an SEO marketing strategy – if you don’t, you’re missing out on customers. 2020 showed us how quickly people adapted to doing business digitally and that’s only going to grow. If you want your business to be seen, you need an SEO agency working for you.
If you’d like to learn more about SEO and how it can benefit your business, watch our video, ‘Proven 5-step SEO Framework’. Alternatively, if you’d like a free SEO audit on your business, contact the team at Inbound Marketing today.