Where Do Google Updates Get Their Names From?

Where Do Google Updates Get Their Names From?

Did you know Google changes their algorithm between 500-600 times every year? Why? To better reflect their mission statement “to organise the world’s information and make it universally accessible and useful.” There are many small updates, but there are also larger...
AdWords’ Role in Inbound Marketing

AdWords’ Role in Inbound Marketing

There is debate over what part PPC has to play in an inbound marketing strategy. It tends to get mixed in with outbound marketing but PPC advertising, specifically AdWords, is not only an effective method of promoting your business but fits well into what inbound...
SEO Strategy Guide for 2017/18

SEO Strategy Guide for 2017/18

SEO can be overwhelming at the best of times! There is a lot to consider in an SEO strategy. I’ll discuss the big-picture of search trends, the google algorithm, as well the goals of your business. This short piece will outline the five simple steps that should shape...
How Google Works – The Real Matrix

How Google Works – The Real Matrix

On September 4, 1998, two Stanford University students Larry Page and Sergey Brin created Google. Fast-forward to 16 years later. Today, the term “Google” is associated with finding relevant and reputable information on any topic. An intrinsic part of the modern...