Business-to-Consumer (B2C) Marketing
It doesn’t matter if you sell online, in brick-and-mortar locations or through multiple channels.
As a business selling to a consumer (B2C), you require continuously-evolving strategies and tactics to maximise opportunities to reach customers online.
Attract and educate
Convert leads to sales
What is Business-to-Consumer Marketing?
Business-to-customer marketing refers to the methods used to convert your target market
into a consumer of your product or service and to keep those customers.
Specifically, businesses marketing to individuals in their target market.
Attract the right users to your site with your Social Media activity, relevant Content, SEO, AdWords and an attractive ‘digital storefront’.
Convert leads into sales on your site using Landing Pages, Email, Calls-to-Action and Marketing Automation.
Keep track and continue to engage and upsell your customers with a CRM, useful content, Email and Marketing Automation.
How it is different from Business-to-Business (B2B) Marketing
B2C marketing differs from B2B marketing in a number of key ways, you are still marketing to people, but there are profound differences that you must remember when developing your marketing activities.
One difference from B2B is that B2C campaigns are more focused on invoking an emotional response to a product or service and outlining the benefits than solely demonstrating value.
Although the structure of strategic plans for both B2B and B2C marketing is similar, how they are executed, the message they deliver, and the outcome of the marketing activities differ.
Does your business need B2C Marketing services?
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What makes B2C marketing different in 2017?
The B2C buyer is looking for the best price and will research the competition before shopping.
Technology has significantly expanded the number of channels B2C marketers must use and has provided businesses with different techniques of communication, based on which of their target markets is most likely to access them.
Consumers are more interested in a short marketing message and want the benefits pointed out to them clearly as they have a much shorter purchasing process than businesses.
Although a consumer may find the products/services online at different price points, many will still buy from a trusted source.
Inbound marketing methodology
The Inbound marketing method is focused on attracting customers to your business through content that is relevant and not interruptive.
Your consumers are already searching for answers, your industry and competitors online trying to decide if they need your service or product.
By aligning the content you publish through channels like blogs, search engines, and social media with your customer’s interests, you attract qualified prospects that you can then convert, close, and delight over time.
Why Choose Inbound Marketing Agency?
Want to get started with B2C marketing for your business?
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