Business-to-Business (B2B) Marketing
Target decision-makers and generate quality leads from our result-orientated B2B digital marketing services.
Grow your digital database
What is B2B Marketing?
B2B marketing refers to methods used by businesses promoting products and services to other businesses and governments rather than directly to consumers.
What makes B2B marketing different in 2017?
Over the past two decades, B2B marketing has diverged from traditional marketing practices and has defined and refined its own set of rules and best practices.
The decision-making unit in B2B markets are highly sophisticated, or at least it have the potential to be so. Unlike traditional marketing efforts, B2B marketing must consider that a number of C-level executives weigh in on purchase decisions, so campaigns must address multiple audiences within the same business.
Just as the decision-making unit is often complicated in B2B markets, so too are B2B products themselves. Businesses buy a product with the ultimate aim of adding value so that they can finally reach the general public.
Recent figures show that 93 percent of business buyers start their product research on search engines source: imedia
The internet demands marketers know where to find decision-makers in an increasingly digital world they are becoming more accessible via search, email and social.
Does your business need B2B Marketing services?
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Modern B2B Marketing
With the advent of the internet, the behaviour of B2B buyers in how they identify, understand, evaluate, and buy products has fundamentally changed.
We use data-driven methods to identify B2B leads, provide information they need and lessen the fears of finance, production, technical and other business decision-makers, then nurture them into a sale.
Search and Social are crucial channels for B2B marketing because the sales cycle is often longer and marketers must accommodate the needs of business decision-makers.
Improve Your Sales Pipeline
We recognise that content marketing must be used address the needs and fundamental questions that trigger business decision-makers to purchase.
A combination of marketing automation and lead nurturing allows your business to stay top-of-mind when your prospects are ready to choose a solution.
Results-Driven Digital Marketing
We build results-driven marketing campaigns that help B2B organisations improve their sales pipelines. Our mission is to generate more sales for your business.
We work closely with a business to set goals, execute marketing efforts, drive strategy, and measure ROI.
Our work is powered by insight, experience and the Inbound Marketing Methodology. A better model for lead generation.
Why Choose Inbound Marketing Agency?
Generate more leads and close sales with Inbound Marketing