AdWords’ Role in Inbound Marketing

AdWords’ Role in Inbound Marketing

There is debate over what part PPC has to play in an inbound marketing strategy. It tends to get mixed in with outbound marketing but PPC advertising, specifically AdWords, is not only an effective method of promoting your business but fits well into what inbound...
SEO Strategy Guide for 2017/18

SEO Strategy Guide for 2017/18

SEO can be overwhelming at the best of times! There is a lot to consider in an SEO strategy. I’ll discuss the big-picture of search trends, the google algorithm, as well the goals of your business. This short piece will outline the five simple steps that should shape...
How to Create a Facebook Business Page

How to Create a Facebook Business Page

Facebook has over 1.65+ billion users worldwide. Did you know that social media engagement improves search engine rankings? Facebook is the most used social media platform – are you leveraging its power to generate leads? Having a Facebook page for your business is...